Here we go

I love writing. I feel it gives me the magical ability to bring things from my imagination into “reality” and the other way around. But when it comes to choosing the words to make this happen, well…it can be less magical at times.

In marketing, words are assets. The right headline, the correct description, the most persuasive selling points, the most efficient message all rely on accessing this resource quickly and with precision.

But writing is much more than an instrument. It is a bridge, that allows us to connect, to understand and to express ourselves, to stay in touch. Pouring meaning into shapes of intention and hope is what makes it so special and socially indispensable. And although it might seem strange, good marketing is very similar.

I started Coach4Marketing because I want to transform the meaning and knowledge I held precious into a practical and personal solution. My goal is to support and share growth, stand by the amazing people who take a leap of faith towards what they love and assist them in turning their dreams into reality. If you want to know about me, you can read my story and share your own in a comment.

Partly, I want to do this because I too have done that big jump into the unknown, having nothing but the certainty that I should be doing something I love. So I know how it feels to be overwhelmed, to know what you should do but be totally confused about how to actually get around to doing it. I have felt myself the conflict between the promising theory and the demanding reality.