The biggest challenge for an entrepreneur is facing uncertainty. The uncertainty of results, of cash flow, of stability…and the uncertainty of success are real energy drainers. And in many cases the focus moves from developing, despite these uncertainties, to replacing them with things that are familiar and safe.
Our mental structure has a hard time accepting uncertainty, just as it is difficult for it to accept change: the unknown is beyond control, therefore millenniums of surviving stored in our DNA are calling for our return to a safe house. And the true challenge is not to end this internal calling, but to learn to guide yourself through it, as it might sometimes actually save you from real dangers.
You probably know most of these things already, but implementing them has turned out to be harder than expected in most cases. This is where coaching comes in, guiding and supporting your transformation to reach your goals.