Why marketing coaching?
The biggest challenge for an entrepreneur is facing uncertainty. The uncertainty of results, of cash flow, of stability…and the uncertainty of success are real energy drainers. And in many cases the focus moves from developing, despite these uncertainties, to replacing them with things that are familiar and safe.
Our mental structure has a hard time accepting uncertainty, just as it is difficult for it to accept change: the unknown is beyond control, therefore millenniums of surviving stored in our DNA are calling for our return to a safe house. And the true challenge is not to end this internal calling, but to learn to guide yourself through it, as it might sometimes actually save you from real dangers.
You probably know most of these things already, but implementing them has turned out to be harder than expected in most cases. This is where coaching comes in, guiding and supporting your transformation to reach your goals.
Marketing coaching is a mix between the marketing process and coaching techniques. This combination allows you, as an entrepreneur, to develop a lasting solution-oriented mindset and to grow solid business pipelines.
The overall goal of marketing coaching sessions is to learn to navigate uncertainty and to be able to spot or create resources, beyond the limits of what you know and have (had). Through coaching you transform your business approach to reach a fluid and integrative view on all components that rely on marketing or that marketing can impact.
What is marketing coaching?
Who is this service for?
The Coach4Marketing core belief is that companies and brands can only grow though people. And people have the potential and resources to create amazing things IF they choose to. That is why this service is for individuals that are ready to take ownership over their impact in reaching goals.
The quality of the process depends on how clear your need is to you or your company. The fuzzier things are, the more time and energy we would have to invest in identifying objectives that are truly relevant for you, so that you will enjoy working on them and reaching them in the end. The three main categories that benefit from marketing coaching are Start-ups, people interested in developing their Personal Branding and Top Management in search of visibility.
But if you do not find yourself in one of the three sections below, don’t hesitate to write me an email. I like exploring and you might help me learn new things by adjusting the process to a more specific situation.
Coaching Packages
Choose the option that you believe will be most relevant and let's start working on your goals.
Starter
- 1 coaching session x 60 minutes
- Clarity around your objectives
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Explorer
- 5 coaching sessions x 60 minutes
- Clarity around your opportunities
- Worksheets and resources
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Implementer
- 10 coaching sessions x 60 minutes
- Clarity around your strategy
- Worksheets and resources
- Visibility on your marketing processes
- An organized path to growth
Marketing Coaching Services
“To admit uncertainty is to admit to weakness, to powerlessness, and to believe in yourself despite both. It is a frailty but in this frailty there is a strength: the conviction to live in your own mind, and not in someone else’s.”
– Tara Westover
Coaching Timeline
Coaching Brief
You will receive a set of questions that will consolidate you objectives, your channels and your current needs and status. This will be a good reference for later discussions in the sessions.
Initial session & plan
The first session is dedicated to discussing the brief and, depending on the package, the coaching plan. This is dedicated to understanding the future process and aligning expectations.
In between session work
Coaching sessions are dedicated to equipping you with the instruments you need to reach your objectives. And in order to do that, you will have different materials or activities to do from one session to another.
Coaching sessions & follow-up
Once the coaching process has started it will follow closely your objectives. This is why, the plan will be adjusted on the way and you will know how far or close you are from the initial timeline.
Closing session & debriefing
Marketing coaching is a process that does not have a limit on the number of sessions recommended, as a business continuously develops. However, if in the first months there would be around 2 sessions/ month, after 10 sessions, these could spread up to 1 every 3 months.
Let's meet